Here we are at the end of another year. Where did the time go? Needless to say, for most small business owners, the year was filled with a few ups and some downs, but a lot of learning, living and maybe even some experimenting. Taking everything from 2013 into perspective, here’s how to have your best mother daughter business year yet in 2014.
Keep Your Eyes Wide Open…Embrace New Technology and Let it Help You
If you’ve been watching the internet and social media in particular explode over the past year, you’re not alone if you’re feeling a bit overwhelmed, frustrated and downright confused. The truth is, technology and emerging platforms move at the speed of light, and it’s a challenge to keep informed, savvy and “in the know”. For 2014, it’s critical to keep your eyes wide open when it comes to digital strategy, marketing and online opportunities. The fact is, more consumers are seeking information online than ever before and the percentage of people using mobile technology is only expected to grow in the coming months. It’s no longer enough to offer great products and stellar service. You need an online presence and a digital plan for your small business- and it has to be great.
Create Successful Habits…Tighten the Ship and Make Better Decisions
It’s been said that “we are what we do”. Perhaps, and habits die hard. But no one said we can’t replace stale, outdated habits with better, more improved ones. Transforming usual habits into successful strategies for growth isn’t easy. Our conditioned responses and unique ways of handling things come from years and years of living- and that’s fine. But we can always reflect on our behavior patterns and choose to change. The bottom line is, successful people have successful habits and unsuccessful people do not. It’s as simple as that. What are successful habits? Nurturing positive relationships, focusing our best efforts on what we love, staying healthy and fit physically and mentally, etc. Create successful habits and you’re small business is more likely to be a success.
Raise Your Expectations…Set Stretch Goals
Believe it or not, when you expect failure, you are more likely to get it. The good news is, the reverse is also true, and when you dream big, chances are better you will find what you’re looking for. In business, it’s called setting stretch goals, or raising your expectations to push yourself and your team further. By setting higher standards, raising the bar and expecting bigger, better outcomes, you’ll be more likely to achieve the level of success you’re looking for. Sure, it still takes tenacity, hard work and dedication, but adjusting your mindset to full speed ahead comes from raising your expectations and that is always a good thing.
With 2014 just a few days away, we all need to step back, reflect and think through a new and improved strategy for the upcoming year ahead. By embracing change and using new challenges to enhance our goals, transforming habits and raising the bar on expectations, we can position ourselves and our mother daughter businesses for the best year yet.
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